Our Story



Makers of luxe essentials for the land and sea, we are the iconic Australian beach brand.

Inspiring slow living and precious time with family by the seaside is at the heart of everything we do. We live for endless days in the sun and understand the need for beach essentials that are as beautiful as they are practical.

 

It all began with a simple idea between two sisters, Emma Henderson and Victoria Beattie, who dreamt of creating a Round Towel. The original Roundie as it is now known, sold out in it’s first season, and has since become a must-have for sea lovers around the world.

 

From the beloved carry-all Beach Cart, to a one-of-a-kind Picnic Basket that doubles as a cheese board, our products are luxurious and thoughtfully designed. Not only will they stand the test of time, they’ll be loved by the whole family for many years to come.

 

Designed in our studio located in the picturesque Northern Rivers area of Australia, we use only the finest fabrics, from soft linens, to eco-friendly Eucalyptus. Our love for beautiful beach accessories has since expanded into the home with our bedding and bath offering, including a completely sustainable range of duvets and cushions made from 100% upcycled denim.

 

Now six years into our journey, we have a passionate and dedicated team based in both our Australian head quarters and our second home, Miami, Florida. We are focused on sustainability and strive to create products that are of the highest quality and impact the environment as little as possible. We have a loyal community of fellow sea lovers who inspire us everyday, a significant social media following and a presence in over 600 premium boutiques and department stores globally.

 

We are The Beach People and we invite you to join our journey as we bask in the sun, take carefree dips in the ocean and create unforgettable memories with the ones we love the most, with the perfect beach accessories by our side, of course…