March 15, 2022 3 min read

Beach days are fast approaching for our sea lovers in the Northern Hemisphere, so there’s no better time to start the search for the perfect luxe beach towel. We've consulted with our design team to find out what factors you should consider when it comes to shopping for a luxury beach towel to suit your needs. From size, to thickness, to function, we’ve rounded up the best towels for every adventure.

beach towel


The size of your towel is one of the most important elements to consider when shopping for new beach towels. If you typically just go to the beach for quick ocean dips or you prefer to swim laps in the pool, you can opt for a smaller, more lightweight towel. Whereas if you tend to spend long days at the beach, we recommend a larger, more absorbent towel which will give you added softness and extra room for lounging.


As beach towels are exposed to sun, salt water and plenty of wear and tear, it’s important that they’re made from strong and durable fabrics. Each of our towels is made from 100% luxurious cotton. The difference you’ll find is the GSM - which stands for grams per square meter. GSM essentially refers to the weight of the fabric woven into a square meter and it determines the thickness and plushness of different towels. A towel with a lower GSM (under 400) is ideal for the gym or a quick swim as they dry faster, whilst a towel with a higher value (400 and above) will be more plush and absorbent, but also takes longer to dry.

beach towel thickness


When choosing the right beach towel, it helps to consider how you’ll mostly use it. For example, if you have a family, you’re likely wanting beach towels that are lightweight and compact, and also ideally sand-repellent. If you tend to go to the beach for picnics or for lounging in the sun, an oversized and extra soft towel is a great option.

Shop Beach Towels for Every Adventure

round towelLune Round Towel

Round Towel

Our original, iconic design, the Roundie was made for beach days, picnics and everything in between. Designed in Australia, made from soft and plush 100% cotton (480 GSM) with exclusive, limited edition prints. The best part is they’re intentionally oversized (150cm diameter), so call it a towel for two!

Shop Round Towels


pool towel
Cabana Towel Bundle

Pool Towel

Our take on the Turkish beach towel, but with added absorbency, our Pool Towels are made from lightweight cotton (360 GSM) with panels of terry toweling for extra drying power. This popular style is perfect for sea lovers who prefer soft, muted colors, and beautiful details, like eyelash fringing.

Shop Pool Towels


travel towelGingham Travel Towel

Travel Towel

Designed for seaside vacays, our Travel Towels are lightweight and easy to pack. Made from soft, quick-drying 100% cotton (280 GSM), they’re perfect for beach days, picnics and beyond. Choose from a variety of beautiful, exclusive prints.

Shop Travel Towels


sand free cabana towelSand-Free Cabana

Sand-Free Cabana Towel

A revolutionary design, our Cabana Towels are made from earth-friendly sand-repellent cotton so you can leave the sand at the beach where it belongs. Perfect for families, just simply give your towel a good shake to remove all traces of sand before you leave the beach. Unlike most other sand-free towels, our Cabana Towel is also super soft and absorbent (300 GSM).

Shop Sand-Free Towels

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